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54

trockene kopfhaut

Worth a look

Shows low returns (0.1%), but soft demand (-14.9% this quarter) keeps it on the watch list.

Market size 40Growth 18Conversion 58Competition 78Returns 99Price range 67Avg price 58Brand share 53Review moat 25Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Price range

Good€3.22–€38.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.93

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€205K

€205K/yr · 317K searches

Review moat

Bad4,530.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

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