39
skincare
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good€581K€581K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.77avg listing price — sweet spot $15–$100
Price range
Okay€4.69–€18.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Review moat
Bad21,068.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand