50
self care adventskalender
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great453.92avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.42–€27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.93avg listing price — sweet spot $15–$100
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€78K€78K/yr · 221K searches
Brand share
Bad97%top-5 brand share — brand-locked demand