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Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.87avg listing price — sweet spot $15–$100
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,779.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay€230K€230K/yr · 230K searches
Price range
Okay€4.39–€20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand