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Skip itSoft demand (-88.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Good€13.62avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay€5.95–€23.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,743.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad€22K€22K/yr · 102K searches
Growth
Bad-88.8%90-day search growth — must beat 0% to launch
Signals High Returns