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Skip itSoft demand (-83.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Avg price
Good€13.59avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay€5.59–€24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,050.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€35K€35K/yr · 122K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Growth
Bad-83.9%90-day search growth — must beat 0% to launch
Signals High Returns