54
peeling
Worth a lookShows low returns (0.1%), but a deep review moat (4,123 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good€361K€361K/yr · 830K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.28avg listing price — sweet spot $15–$100
Price range
Okay€3.06–€23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,122.66avg incumbent reviews — the moat a new listing must climb