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parfum flakon leer
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.31–$14.33) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good589.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.13avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad€54K€54K/yr · 166K searches
Price range
Bad€3.31–€14.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand