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52

paraffinbad

Worth a look

Shows a sweet-spot price point ($48.31 avg), but soft demand (-36.3% this quarter) keeps it on the watch list.

Market size 45Growth 7Conversion 37Competition 46Returns 76Price range 94Avg price 94Brand share 67Review moat 74Quality gap 65

Avg price

Great€48.31

avg listing price — sweet spot $15–$100

Price range

Great€13.96–€82.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good553.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€237K

€237K/yr · 164K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Reviews