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narben halloween
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great446avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.69avg listing price — sweet spot $15–$100
Price range
Bad€3.02–€15.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€20K€20K/yr · 93K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier