35
lotta curls
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€17.47avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.63–€32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,296.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€68K€68K/yr · 137K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier