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Skip itSoft demand (-91.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great220.32avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Bad€7.85avg listing price — sweet spot $15–$100
Market size
Bad€41K€41K/yr · 56K searches
Growth
Bad-91.7%90-day search growth — must beat 0% to launch
Price range
Bad€4.14–€12.32cheapest to priciest tracked listing — scored on the share inside $15–$100