48
kunstblut
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great266.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay€166K€166K/yr · 527K searches
Avg price
Bad€7.65avg listing price — sweet spot $15–$100
Price range
Bad€2.92–€17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand