51
kleine dosen
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but soft demand (-6.9% this quarter) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Okay2,238.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.19–€21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.86avg listing price — sweet spot $15–$100
Market size
Bad€91K€91K/yr · 314K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand