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60

isdin si-nails

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 88Conversion 96Competition 23Returns 99Price range 66Avg price 84Brand share 21Review moat 41Quality gap 88

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+92.6%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.60

avg listing price — sweet spot $15–$100

Price range

Good€7.08–€30.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,420.46

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€79K

€79K/yr · 33K searches

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