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human hair wig
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Incredible88.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€77.48avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Bad€22.37–€409.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€56K€56K/yr · 165K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Returns
Bad10.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale