43
glitzer gold
Skip itSoft demand (-88.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great482avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€5.71avg listing price — sweet spot $15–$100
Market size
Bad€14K€14K/yr · 26K searches
Growth
Bad-88.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.42–€9.19cheapest to priciest tracked listing — scored on the share inside $15–$100