54
geschenke für schwiegermutter
Worth a lookShows low returns (0.4%), but weak search conversion (1.2%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good568.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.89avg listing price — sweet spot $15–$100
Price range
Good€4.17–€36.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€69K€69K/yr · 408K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale