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Skip itSoft demand (-97.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€6.29–€27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,039.52avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.55avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad€37K€37K/yr · 197K searches
Growth
Bad-97.5%90-day search growth — must beat 0% to launch