53
epsom salz
Worth a lookShows low returns (0.1%), but soft demand (-17.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good765.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good€12.56avg listing price — sweet spot $15–$100
Market size
Good€331K€331K/yr · 251K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.80–€23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand