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Skip itPrices mostly outside the sweet spot ($1.85–$11.98) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,120avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€5.48avg listing price — sweet spot $15–$100
Market size
Bad€36K€36K/yr · 44K searches
Price range
Bad€1.85–€11.98cheapest to priciest tracked listing — scored on the share inside $15–$100