61
duschschwamm
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,475.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay€259K€259K/yr · 493K searches
Price range
Okay€2.19–€19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.37avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand