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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good989.74avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.98–€28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€188K€188K/yr · 205K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.46avg listing price — sweet spot $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand