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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.74avg listing price — sweet spot $15–$100
Price range
Okay€6.98–€20.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€155K€155K/yr · 219K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,011avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand