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body shimmer
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€17.84avg listing price — sweet spot $15–$100
Price range
Great€7.21–€45.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,004avg incumbent reviews — the moat a new listing must climb
Market size
Okay€220K€220K/yr · 292K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand