52
blonde perücke
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-56.7% this quarter) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€21.43avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great€6.80–€52.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,488.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay€191K€191K/yr · 309K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Growth
Bad-56.7%90-day search growth — must beat 0% to launch