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bed head tigi shampoo
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€11.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.12–€21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,585.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad€98K€98K/yr · 171K searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand