53
beauty adventskalender 2025
Worth a lookShows low returns (0.7%), but soft demand (-49.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€48.91avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good614.62avg incumbent reviews — the moat a new listing must climb
Market size
Good€462K€462K/yr · 1.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€14.05–€242.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.5%90-day search growth — must beat 0% to launch