40
airstraight
Skip itSoft demand (-31.8% this quarter) — this niche doesn't clear our bar today.
Market size
Great€1.9M€1.9M/yr · 942K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good582.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good€159.28avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad€33.15–€365.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad8.0%return rate — above 5% kills the launch gate
Growth
Bad-31.8%90-day search growth — must beat 0% to launch