46
schwammfilter aquarium
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€19.39avg listing price — sweet spot $15–$100
Price range
Great€6.72–€110.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great466.52avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€61K€61K/yr · 109K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch