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schermaschine pferd
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great268avg incumbent reviews — the moat a new listing must climb
Avg price
Great€96.86avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay€267K€267K/yr · 89K searches
Price range
Okay€32.36–€180.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-21.3%90-day search growth — must beat 0% to launch