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royal canin kitten

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 38Conversion 72Competition 38Returns 100Price range 89Avg price 95Brand share 0Review moat 67Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€34.24

avg listing price — sweet spot $15–$100

Price range

Great€10.08–€74.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good820

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€90K

€90K/yr · 40K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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