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royal canin hypoallergenic katze
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible€40.89avg listing price — sweet spot $15–$100
Price range
Great€10.44–€63.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good505.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€138K€138K/yr · 28K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand