49
mash
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible€25.05avg listing price — sweet spot $15–$100
Review moat
Great129.27avg incumbent reviews — the moat a new listing must climb
Price range
Great€14.06–€37.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€107K€107K/yr · 111K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.5%90-day search growth — must beat 0% to launch