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50

kratzbaum beige

Worth a look

Shows low returns (0.9%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 22Growth 16Conversion 14Competition 88Returns 96Price range 63Avg price 92Brand share 56Review moat 41Quality gap 50

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€54.39

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Good€17.53–€147.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,365.58

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€90K

€90K/yr · 144K searches

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Reviews