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hundekostüm
Skip itSoft demand (-72.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great371.79avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.32avg listing price — sweet spot $15–$100
Price range
Great€6.87–€45.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad€32K€32K/yr · 499K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.0%90-day search growth — must beat 0% to launch