48
hundefön
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€69.76avg listing price — sweet spot $15–$100
Review moat
Good728.31avg incumbent reviews — the moat a new listing must climb
Price range
Good€21.63–€137.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay€227K€227K/yr · 121K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Signals High Price