57
hürden
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible87.41avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible€32.26avg listing price — sweet spot $15–$100
Price range
Great€10.18–€62.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€68K€68K/yr · 71K searches
Signals Low Review Barrier