48
groomify
Skip itPrices mostly outside the sweet spot ($6.19–$12.53) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great150.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay€200K€200K/yr · 237K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Avg price
Okay€9.36avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad€6.19–€12.53cheapest to priciest tracked listing — scored on the share inside $15–$100