39
esha 2000
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great€8.05–€54.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.15avg listing price — sweet spot $15–$100
Review moat
Good931.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€89K€89K/yr · 22K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand