53
dog activity
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-36.4% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great€16.13avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€3.38–€39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,575.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad€90K€90K/yr · 207K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch