55
dörrfleisch
Worth a lookShows low returns (0.0%), but soft demand (-16.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Review moat
Great270.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great€19.03avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great€2.74–€51.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€125K€125K/yr · 76K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch