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Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,009.24avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.50avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Bad€3.29–€18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€77K€77K/yr · 60K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch