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wischeimer
Skip itSoft demand (-15.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€23.75avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great€3.51–€58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€101K€101K/yr · 101K searches
Review moat
Bad5,799.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-15.6%90-day search growth — must beat 0% to launch