54
werkbank
Worth a lookShows low returns (0.5%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Market size
Great€1.2M€1.2M/yr · 1.4M searches
Review moat
Great452.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay€239.02avg listing price — sweet spot $15–$100
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Price range
Bad€27.93–€944.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale