45
swirl r39
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good€13.35avg listing price — sweet spot $15–$100
Review moat
Okay1,628.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay€149K€149K/yr · 61K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€6.51–€18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.1%90-day search growth — must beat 0% to launch