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skalpell
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Good€350K€350K/yr · 439K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,169.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€3.42–€19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.94avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch