43
schwefel
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good655.95avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.34avg listing price — sweet spot $15–$100
Price range
Okay€1.94–€25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€90K€90K/yr · 116K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch