45
parfüm organizer
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great€17.34avg listing price — sweet spot $15–$100
Price range
Great€6.12–€46.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,785.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay€175K€175K/yr · 634K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.7%90-day search growth — must beat 0% to launch