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51

lochkasten

Worth a look

Shows a thin review moat (23 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 25Growth 52Conversion 58Competition 78Returns 96Price range 80Avg price 37Brand share 0Review moat 99Quality gap 18

Review moat

Incredible23.29

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great€6.38–€52.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Avg price

Okay€10.39

avg listing price — sweet spot $15–$100

Market size

Bad€98K

€98K/yr · 193K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews